Connect Taboola to Nevian

Time needed: about 5 minutesLast updated:

Add Nevian's parameters to the tracking code of your Taboola campaigns, so every click and every sale shows its campaign, item and publisher site.

What you need

  • Access to your Taboola Realize account with permission to edit campaigns.
  • A Nevian workspace where you are the owner, an admin or a member. Viewers can't add ad platforms or tracking links.
  • The Nevian tracking script on the page your items send people to. See Connect your website to Nevian.

Steps

  1. In Nevian, open Ad platforms and click Taboola. In the Connect Taboola window, choose Add tracking parameters, click Next twice and then Done. The parameters it shows are the Taboola part; the tracking link you create next puts its own btc= in front.

    The Connect Taboola window in Nevian on its last step, with the Done button highlighted.

  2. Open Tracking links and click New tracking link. Give it a name, choose Taboola as the Ad platform, keep Direct as the tracking mode, enter your page in Landing page URL and click Create tracking link.

    The New tracking link form with Taboola as the ad platform, Direct tracking and a landing page URL, and the Create tracking link button highlighted.

  3. In the tracking link's Setup, step 2 Paste the URL parameters in Taboola shows a string that starts with btc=. Click Copy.

    The Setup of the tracking link, with the URL parameters string starting with btc= and its Copy button highlighted.

  4. In Taboola Realize, edit the campaign (or create a new one) and scroll to the Tracking section at the bottom of the page. Replace everything in Tracking Code with the string, then save the campaign.

    The Edit Campaign page in Taboola Realize, with the Nevian string in the Tracking Code field highlighted.

  5. Back in Nevian, open Logs › Clicks after the first clicks. Each click shows the tracking link and, under it, the item it came from.

    Logs, Clicks in Nevian, with a new click showing the tracking link and the Taboola item ID under it.

Check that it works

  • In Logs › Clicks, click a row: UTM parameters shows the campaign, the item and the publisher site Taboola filled in.
  • Live view shows each visitor the moment they land, with the tracking link.
  • Taboola applies the campaign's tracking code to every item in it, and changing it there doesn't send your items back to review.

Problems

Values look wrong or doubled

Taboola asks you to set each parameter in one place only: the campaign's Tracking Code or the item's URL, never both. If your item URLs already end with ?utm_source=… or similar, remove those parameters and keep the string in the campaign.

The address has tblci twice

Taboola adds tblci={click_id} to every ad URL by itself, and Nevian's string carries the same value so the click ID is always there. Both copies are the same click ID; you don't need to change anything.

There is no ad set in the reports

Taboola has no ad set level: items belong directly to the campaign. Nevian shows the campaign, the item and the publisher site, which helps you block sites that don't convert.

Still stuck? Write to [email protected].

Images are drawings of Taboola Realize's and Nevian's screens, not screenshots; the real screen may look a little different.