Connect a custom channel to Nevian

Time needed: about 5 minutesLast updated:

Track any other source, like email, SMS, influencers, WhatsApp groups or a network not in the list, with your own parameters on the links you share.

What you need

  • A Nevian workspace where you are the owner, an admin or a member. Viewers can't add ad platforms or tracking links.
  • The Nevian tracking script on the page your links point to. See Connect your website to Nevian.
  • The tool where you share the link: your email or SMS tool, a bio, a message to an influencer. If it's an ad network, its list of macros (the placeholders it fills on each click).

Steps

  1. In Nevian, open Ad platforms and click Custom channel. Type a Name, like Newsletter, and click Add platform.

    The Connect Custom channel window in Nevian with the name Newsletter, and the Add platform button highlighted.

  2. The platform's settings open. Under URL parameters, fill Value or macro for each row you need, with a fixed text or the network's macro. Rows left empty stay out of the link. Click Save changes.

    The URL parameters of the new platform, with values for utm_source, utm_campaign and utm_content, and the Save changes button highlighted.

  3. Open Tracking links and click New tracking link. Give it a name, choose your channel as the Ad platform, keep Direct as the tracking mode, enter your page in Landing page URL and click Create tracking link.

    The New tracking link form with Newsletter as the ad platform, Direct tracking and a landing page URL, and the Create tracking link button highlighted.

  4. In the tracking link's Setup, step 2, find Full link, for a quick test: your page followed by ?btc= and your parameters. Click its Copy.

    The Setup of the tracking link, with the full link (page address, btc= and the channel's parameters) and its Copy button highlighted.

  5. Use the full link wherever you share it: the button of your email, the SMS, the bio link or the network's destination URL.

    A generic email tool with the full Nevian link pasted as the button's link.

  6. Back in Nevian, open Logs › Clicks after the first clicks. Each click shows the tracking link and, under it, the value you gave the Ad role.

    Logs, Clicks in Nevian, with a new click showing the tracking link and the value header-button under it.

Check that it works

  • Open the full link yourself with &bt_test=1 added at the end: you show up in Live view within seconds, marked Test and kept out of your reports.
  • In Logs › Clicks, click a row: UTM parameters shows the values the link carried.

Problems

The visit arrived without btc=, so Nevian counted it under the default tracking link. Copy the full link again from the tracking link's Setup and check that your tool didn't cut it.

"Fill in at least one value to build the string."

Every row of URL parameters is empty. Open the platform from Ad platforms, click Settings and fill at least one Value or macro.

Names split in two

Rows with a Role (campaign, ad set, ad or placement) are read as name|id. Use a | only to separate a name from its ID, never inside a name.

Still stuck? Write to [email protected].

Images are drawings of Nevian's screens and of a generic email tool, not screenshots; the real screen may look a little different.